3x1 is the third time charm of denim designer Scott Morrison, whose latest collection is named after the standard weaving construction of denim (right hand twill), and is a concept he began in Manhattan with a unique boutique- meets-factory concept where premium jeans are crafted behind glass in the centre of his Soho boutique. As the founder of both Paper Denim & Cloth and later Earnest Sewn, Morrison’s expertise holds a laser sharp focus, which today looks towards clean, selvedge denim for men and slim fabrics in flattering cuts for women. 3x1 also centres around an exclusive bespoke service, where a small team of denim experts are dedicated to finding your perfect fit.
Scott and the 3x1 team have channelled their love of denim with a taste of Thai culture, transforming the traditional silhouette of the Raj pattern jacket (said to have been designed by the king Chulalongkorn on his visit to British East India in the late 19th century) and cutting it in rare washi-paper denim. This specialist denim features a cotton warp and rice paper weft, in tribute to Thailand’s most famous crop, and is customised with an intricate, unique inlay of the map of Thailand across the back. “I stayed clear of the traditional jacket’s formality, as I didn’t think it was appropriate for denim, but I did choose a denim that feels luxurious, sophisticated, and rare,” said Scott.