Maison kitsuné is the playground of gildas Loaëc and Masaya kuroki – a hybrid label that criss-crosses between music, fashion and design around the globe, from Paris and Tokyo to New York (and now Bangkok!), supporting cutting-edge musicians and making cool clothes to dress them. Kitsuné’s compilation CDs read like a cult encyclopaedia of new French talent in the electro and dance music scenes, and their own, signed roster includes Citizens, Yelle, and exciting newcomers like Eli&Fur. As for their fashion collection, it is an exer- cise in luxury essentials basics with a sense of tongue-in-cheek kitsch. “I’m not looking for proportions which are not too tight or too loose – but just right for today’s environment” explains Masaya, “I’m not trying to create something new but to master the standards”.
The kitsuné safari ensemble is a smooth segue from the label’s quirky spirit into the Cabinet de Curiosités, taking their no-fuss, purist attitude into the heart of the jungle. The short-sleeved shirt and the shorts are cut in khaki-coloured 100% cotton fabric and feature the iconic kitsuné fox patch above the left breast pocket – except here he stands facing a new friend, the Thai elephant. “For us, Thailand symbolizes a far away place to discover,” said gildas, “We wanted to create an outfit that is ready to go on an adventure and explore in the heat of the city”.