GEYM stands for “Go East Young Man”, the Elvis Presley song and a postmodern, comical remix of the 19th century quote that urged for Westward expansion. Today founder Charles Gaston-Dreyfus applies it to new frontiers of 21st century menswear for our urban lifestyles, where fashion design meets performance and a bold, dynamic graphic identity. Made for the frequent traveller, GEYM outerwear, sweaters and tees are a relaxed fusion of laidback Californian attitude with the finer points of Japanese design.
Embracing the temperate climes of Bangkok and the soft wave patterns of the Chao Phraya river, synonymous with the identity of Siwilai, GEYM have launched a printed crewneck, varsity-style sweater with ribbed details that proclaims “FREE IS ALL WE ARE”, an optimistic catchphrase for universal celebration. A matching t-shirt features an angular printed chestpocket and the logo wrapped around the hem.